The Effectiveness of Business Presentations in the Perspective of Corporate Communication

Abstract

Business communication is currently very important for the survival of a company and a business organization. Moreover, now there is disruption where the business world is experiencing very tight competition. Business communication is one form of visual communication that is now very much needed by every marketing company to get consumers and maintain the survival of the company, therefore this paper tries to answer the question of how business communication at the corporate level (company) is viewed from the perspective of synthesis of Library Research and practical discourse, both of which are included in qualitative research methods. Both methods are carried out by collecting literature in the form of books, training materials and business communication practices in the form of a corporation's business presentation in marketing its products (motorcycles. From the results of the synthesis of the two studies, it was found through the results of the literature study that there are at least 7 phases for a successful business presentation (anticipation, operationalization, preparation, presentation, discussion, documentation, reflection and optimization)