Business Development Strategy of Flower Crab Fishermen Family in Coastal Pangkep Regency

Eka Aprilya Handayani; Asti Sugiarti Sonodihardjo

doi:10.55927/modern.v4i3.82

Authors

Eka Aprilya Handayani State Agricultural Polytechnic of Pangkajene Islands
Asti Sugiarti Sonodihardjo State Agricultural Polytechnic of Pangkajene Islands

DOI:

https://doi.org/10.55927/modern.v4i3.82

Keywords:

Business Development, Household Scale, Flower Crab

Abstract

This study aims to identify the real problems experienced by flower crab fishermen so that a crab business development strategy based on fishing families (home industry) will be obtained on the coast of Pangkep Regency. This study uses descriptive analysis. The sampling technique in this research uses a purposive sampling technique. The research data was collected by observation and interview methods, then analyzed using SWOT analysis through several stages including: identification of each SWOT variable, formulation of alternative strategies using the SWOT matrix, and formulation for decision making on the chosen strategy. The results showed that the family business development strategies for flower crab fishing families were: (1) product quality improvement through human resource development, product diversification, and the creation of a healthy and good market; (2) increasing production capacity by expanding market share; (3) development of partnerships and networks in the context of developing small-scale crab processing businesses; and (4) development of crab processing technology infrastructure

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