Symbolic Interaction of Gromore Studio Series Followers as a Representation of the Existence of Oral Literature in Digital Media
DOI:
https://doi.org/10.55927/modern.v4i2.41Keywords:
Symbolic Interaction, Gromore Studio Series, Oral Literature, Cultural Digitization, NetnographyAbstract
Modernization and digital technology threaten the preservation of oral literature. This study analyzes the symbolic interaction of Gromore Studio Series followers in representing oral literature and social norms in digital media. This study uses qualitative netnography with a constructivism paradigm, collecting data through observation, comment analysis, and interviews. The results show that symbolic interaction occurs in three stages: the beginning of content publication, the transition to folklore, and the formation of identity. Culture is created by creators and audiences. Creators present entertainment based on folklore, digital participation, and appreciation of tradition. Audiences provide historical criticism, local sentiment, and fast consumption. The symbolic interaction of followers is divided into four: interaction with creators, emotional reactions, interaction between followers, and dissemination of information. Oral literature is represented through digitalization and dissemination via online platforms, social media, and digitalization for education and preservation
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