Market Arrangement and Competitive Strategy to Improve Purchasing Decisions in Traditional Markets in the Scope of Islamic Economics
DOI:
https://doi.org/10.55927/ijcs.v2i7.77Keywords:
Village Market Arrangement, Competitive Strategy, Purchasing Decisions, Islamic EconomicsAbstract
Poor market arrangement and the development of modern retail make traditional markets less attractive to modern society. Public perception is that poor market infrastructure, markets that are often dirty and messy, make traditional markets less competitive. In microeconomics, traditional markets play a role in improving the community's economy. The decline in public interest is a serious problem because it can reduce the income of traders, the majority of whom are small traders. Consumers prefer to shop for their needs through online shopping applications. This study investigates the role of market arrangement and competitive strategy to improve purchasing decisions in traditional markets within the scope of Islamic economics. The literature study conducted guided the study to find some factors used in various literature studies to improve purchasing decisions in traditional markets through market arrangement and competitive strategy. The findings revealed that market arrangement can be done by renovating the physical market, implementing a zoning system, grouping sales of goods, and regulating circulation for buyers and sellers
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