A Bibliometric Analysis on Digital Maturity, Service Quality, and Distribution Channels in Sharia MSMEs
DOI:
https://doi.org/10.55927/ijcs.v2i5.47Keywords:
Bibliometric Analysis, Digital Maturity, Service Quality, Distribution Channel, Sharia MSMEsAbstract
The development of MSMEs in Indonesia has progressed with the increasing number of competitive business actors who can utilize digital technology. However, some major challenges occur in Sharia MSMEs due to the weak strategic management of these MSME actors. This study aims to investigate the relationship between digital maturity, service quality, and distribution channels in efforts to develop Sharia MSMEs. The study used bibliometric analysis with the help of the Publish or Perish and VosViewer applications. The results found that these three themes are related to the development of MSMEs. There is a lot of previous literature that connects the three factors to improve business performance. Further research can be conducted on these themes which are then expected to become one of the factors implemented in the strategic management of Sharia MSME actors to achieve their long-term business goals
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