Optimizing MSME Marketing through Digital E-Catalog: A Case Study of Dinoy Vape in Samarinda
DOI:
https://doi.org/10.55927/ijcs.v2i8.102Keywords:
MSME Marketing, Digital E-Catalog, Dinoy VapeAbstract
English Dinoy Vape MSMEs face challenges in meeting the needs of consumers who increasingly prioritize ease of access and transparency of product information. This change in trend forces MSMEs to adopt a digital approach. They are implementing e-catalog-based digital media as a creative marketing solution for Dinoy Vape MSMEs in Samarinda, East Kalimantan. The e-catalogue is designed to strengthen the competitiveness of MSMEs amid digitalization challenges and business competition. This service activity involves training and assistance in creating e-catalogs using the Canva and Bit.ly platforms and publication through QR codes for easy customer access. The evaluation shows that e-catalogs help improve marketing efficiency and become an eco-friendly solution. This program is expected to be an example for other MSMEs who want to adopt digital technology to support competitive advantage
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